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Trust
Building: Rating Mechanisms in AEC e-Commerce
| Principal
Investigator |
Hans
Bjornsson |
| Ph.D.
Student |
Martin
Ekstrom |
| Project
Sponsors |
CIFE
and ITBoF (IT
Construction), Sweden |
| Project
Date |
10/1/99 |
| Description |
The
research will investigate how a collaborative reputation
mechanism or rating system can be implemented in an e-commerce
framework in the construction industry. e-Commerce enables
the matching of buyers and sellers that were previously
unknown to one another. This is unlikely to take place
unless a means of exchanging valid information about the
quality of the market participants exists. The research
objectives are to use economic theory to develop market
rules that promote truthful behavior and to formalize
the information sharing in AEC. Interviews, literature
review, and a survey of existing online business models
will be the basis for framework for a rating system. This
framework will be validated through simulation of a market
for construction industry services, and web-based surveys
of industry participants. |
| Website |
http://www.stanford.edu/~mekstrom/research/AECRating.htm |
| Publications |
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| Presentations |
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